No matter what happens to your site, whether it ranks or is declared spammy by search engines, is ultimately your responsibility. So learn SEO optimization on your own and avoid being scammed by some outsourcers who will promise you Page One ranking but use methods that are not approved by search engines.
With new algorithm updates, search engines know what methods you use. They know where your links come from and they also can determine if you are out to just spam their visitors. This is because now more than ever, search engines value good content and giving the user information that is current, that will help them in their search.
If you’re looking to get to page one ranking, then look at your content. Also, use the search engine’s analytics and learn to read your own site’s SEO optimization report. Know where your visitors are coming from, what snippets of information attract them to your site and also how long they’re staying. Use these SEO optimization methods to your advantage. Work within the Terms of Service and your site will be fine.
One other thing you have to avoid is copy content from another site. Algorithms being used can track where your content came from. Invest in the services of a good writer and give your visitors good information.
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